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digology...the Science of Digital Marketing
If you know for a fact that your online marketing efforts are maximizing your ROI, you don't need digology. Using testing and optimization to make sure your ads aren't pulling in "tire-kickers" and your website isn't driving away legitimate customers? Hit the back-button on your browser right now. No? Then read on.
Effective Landing Pages: Gone in 7 Seconds
You have about 7 seconds to convince your prospective customer that your website is where they will find what they're looking for. Do you know whether your website passes that test? Does the message in the ad they clicked on match the message on your landing page? Is your Unique Value Proposition crystal clear? Are the steps you want them to take ridiculously obvious? Is your call-to-action irresistible? Should you offer $10 off or 25% off? Which will be more profitable?
To make things more complicated, search engines are analyzing every page of your website to decide how much to charge you for search advertising. Are you paying more than your competition for the same ad, for the same position? How is that fair? Which keywords are your competitors making bank on while you're getting zilch? Do you know your Quality Score? Your Page Rank?
Pay-per-click Advertising: Science Maximizes Your ROI
That's what "digology" does. It's a disciplined, methodical process that uses Uncommon Sense to develop a strategy specific to your markets, your business, and then uses Science to analyze, test, and optimize your results so that you can be certain that every dollar you spend on marketing is profitable.
Conversion Rates: the Success Scorecard
If your website isn't supporting your business goals in measurable ways, what's the point? Every single page should pull its weight. That includes shopping pages, free information pages, everything. We track every visitor and measure every result. No more guessing games. If it's not working, we help you figure out what will.
Web Analytics: Driving Results
Our deep, fresh web analytics are at the heart of our unique approach. We wade through the sea of online metrics to find Actionable Insights that impact your results. Our staff's extensive experience with using performance measurement to drive market strategy gives you a distinct advantage over your competition.
