Talk to us to see if a digology project is right for your business

Your business is unique. The formula for making your customers will be unlike anyone else's. A "digology" project is how we identify, find and convert the people who will move you from "idea" to "business," or who move your "best kept secret" to "what's on everyone's lips."

Phase I: Strategize & Analyze

The first quarter is spent researching your markets and testing strategies with a limited investment. We don't believe in just throwing money at every idea that comes along; we start with well-supported, proven methods for finding and converting traffic. At the end of the first quarter, you will have a solid understanding of exactly what your competitors are doing, where they are wasting their money and where you can swoop in and take advantage of unserved niches, as well as which unprofitable segments to stay away from. The first quarter takes the front off the internet marketing machine and shows you how it works uniquely in your markets.

digology uses proven, statistical and economic models to scientifically select and eliminate ads, landing pages, shopping processes and emails. There's no guessing, hoping or crossing your fingers. You know. You think blue is the best color for your headline and your partner wants red? We test it. You know. It's that simple, and it's a lot quicker than you think.

Phase I includes:

1. Researching your competition and your target markets;
2. Identifying the best segments to target for the test phase;
3. Developing initial strategies for driving traffic to your website;
4. Creating effective "landing pages" designed to target and convert customers;
5. Building out the traffic strategies developed in step 3;
6. Monitoring and comparing outcomes and shifting focus to high-performing segments;
7. Delivering routine reporting and in-depth analysis of results; and
8. Providing a final recommendation based on performance of the campaigns.

Phase II: Execute & Optimize

You will wrap up the first quarter armed with actionable insights and prepared for full implementation. You'll go in knowing which tactics were winners and which ones are a waste of time and money. From that vantage point, you are prepared to implement your strategy, as well as to test new, emerging markets.

In addition to implementing what you learned from the research and analysis stage, you will begin to incorporate additional strategies as they pertain to your market, such as email, deeper connections with your communities and stakeholders through social media, referral campaigns and more. The beauty of digology is, we won't recommend it unless it's measurable, so you'll always know whether every effort is worth your while.

The Phase II process is simply:

• Implement
• Design
• Test
• Measure

These steps are executed in a loop that continuously improves your results and ensures the ongoing profitability of your marketing strategy. With deep, automated analytics and reporting, your results are always at your fingertips. You never have to worry about your budget getting out of hand or your results sliding while you're not looking.